Mondelēz International was fined US$366 million by the EU for obstructing cross-border resale

Oreo manufacturer Mondelēz International (MDLZ-US) was fined 337.5 million euros, or approximately US$365.7 million, by the EU antitrust regulator on Thursday (23rd) for obstructing cross-border trade of chocolate, biscuits and coffee products between EU countries. fine.

Oreo manufacturer Mondelēz International (MDLZ-US) was fined 337.5 million euros ($365.7 million) by the EU antitrust regulator on Thursday (23rd) for hindering cross-border trade of chocolate, biscuits and coffee products between EU countries. .
The European Commission\’s sanctions continue to target companies that impose geographical supply restrictions on distributors and retailers.
The European Commission said Mondelēz violated EU antitrust law by engaging in anti-competitive deals and abusing its dominant position.
The fine was reduced by 15% after the company admitted wrongdoing.
EU antitrust chief Vestager said at a press conference: \”We are determined to safeguard the EU\’s fundamental freedoms and ensure that European citizens have access to the greatest variety at the lowest prices on the market.
Mondelēz said the EU case involved historic, independent incidents, most of which were stopped or corrected before the European Commission investigated them.
A spokesperson for Mondelez said: \”This historic incident does not represent us or the strong law-abiding culture we strive for.
The European Commission said Mondelēz restricted seven regions or customers where wholesale customers could resell its products between 2012 and 2019 and blocked 10 exclusive distributors in some EU countries between 2006 and 2020. Sales requests from customers in EU countries.
The EU regulator said the company also refused services to German brokers between 2015 and 2019 to prevent the resale of chocolate chip products in four higher-priced countries; adding that Mondelēz International also stopped supplying such products in the Netherlands to prevent Prevent chocolate chip products from being resold in the Netherlands.

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