Q1 shipments are not even in the top five! Chinese media reports that Apple is ushering in its “Samsung moment” in China

Global industry analysis company Counterpoint Research and research organization TechInsights recently issued a research report showing that Apple\’s (AAPL-US) iPhone sales in China fell by nearly 20% in the first quarter of this year. Chinese mobile phone brands even dominated the top five in terms of shipments, and Apple was listed Enter other brands (others), and Chinese media pointed out that Apple is ushering in a \”Samsung moment.\”

Global industry analysis company Counterpoint Research and research organization TechInsights recently issued a research report showing that Apple (AAPL-US) iPhone sales in China declined by nearly 20% in the first quarter of this year. Chinese mobile phone brand shipments even dominated the top 5. Apple was included in other brands. (others) Chinese media pointed out that Apple is ushering in a \”Samsung moment.\”
\”Huashang Taolue\” reported that Apple won the sales championship in the Chinese smartphone market for the first time last year with a market share of 17.3%. In 2012, Samsung also took the top spot in the Chinese smartphone market with a market share of 17.7%. Sales reached more than 30 million units. However, just five years later, Samsung China\’s market share fell below 1%. All high-end, high-end and low-end mobile phones have completely declined. Today, Samsung mobile phones have been completely marginalized in China. Faced with the overall rise of China\’s domestic mobile phones, people can\’t help but wonder whether the end of Samsung mobile phones will be the fate of the iPhone. 2007 1 On September 9th, Steve Jobs released the first-generation iPhone in San Francisco, marking the arrival of the smartphone era. Samsung immediately followed suit and competed with Apple.
In 2012, Samsung launched the Galaxy Note series of large-screen models, which successively won awards such as the best mobile phone in the world and the best Android phone in the market, and overtook Apple to become the sales champion in the Chinese market.
Samsung, which was sitting on the throne, did not realize that the crisis had arrived. First, Cook succeeded Steve Jobs at the helm of Apple and launched large-screen mobile phones to allow Apple to fully compete with Samsung.
After Cook took office, he increased the iPhone screen to 4.7 inches and ushered Apple into the era of big screens with the iPhone 6 and iPhone 6 Plus. In the end, the iPhone 6 series sold 224 million units worldwide, making Cook the king of gods and catching Samsung off guard. .
Secondly, there is the rise of Chinese mobile phone brands. The most famous one is Xiaomi mobile phone, which was launched in 2011 at a low price of 1,999 yuan. Lei Jun pointed out at the press conference that the competing model is Google Nexus, which is manufactured by Samsung. In less than three years, Xiaomi mobile phone sales have exceeded Twenty million.
In 2014, Huawei\’s mate7 made a strong debut to compete with Samsung Note4, reversing the low-end image of domestic mobile phones in the minds of consumers.
With Huawei challenging mid-range and low-end models and Xiaomi blocking the way, coupled with the siege of Meizu, Coolpad, Lenovo and other brands, as well as the sudden emergence of OPPO and vivo, Samsung mobile phones set the lowest sales and profit records in China in 2014 and 2015, and in 2016 The Note 7 charging explosion in August this year accelerated Samsung\’s decline.
Greater China is the iPhone\’s third largest market in the world, contributing nearly 20% of revenue. Cook did not want to lose the Chinese market and never thought of such a possibility. In his financial report at the beginning of this month, Cook said that if he takes a longer view, he will find that China has greater potential. More and more people are entering the middle class, suggesting that Apple will benefit from the continued expansion of China\’s middle class.
However, the report pointed out that Cook’s words may only be half correct and took the South Korean people’s patriotic feelings towards Samsung as an example. This feeling is booming in the Chinese market. As Honor, OPPO, vivo and other Chinese mobile phone brands continue to prove their high-end market, CP Value Owning an iPhone is no longer the standard for Chinese people as they enter the middle class.

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